If a picture paints a thousand words … imagine how powerful a video can be!

by Louise Pimm

In today’s society when we are looking for a service or company, need advice or help we no longer turn to each other, we turn to our phones, laptops or tablets. It takes a matter of seconds for Google to find the answer and so if you are a business looking for ways to reach more of your clientele or attract new business then it is here that you need to be.

"This is not a new idea" we hear you cry!

Businesses have been advertising online and on social media for years but, are you advertising your business and the services it provides through YouTube on video? No - we think you should.

Video marketing fits just about any kind of business - online businesses, small offline businesses, freelancers, consultants, manufacturers, retailers or service based small businesses can all use video marketing to showcase their products, techniques or instructional demonstrations. For many it’s easier and more effective to watch a short video than to read an article or lengthy instructions.

More and more, video is considered the most engaging form of content, and so it is no surprise that YouTube is now the second most popular online search engine after Google. Since its introduction in 2005, YouTube has become an indispensable advertising and marketing tool for businesses in every industry, of every size. It has 2 billion logged-in monthly users, people upload 500 hours of video every minute and each visitor spends on average 11 minutes 24 seconds watching content each and every day.

YouTube marketing is effective. Busy people - which is basically everyone - appreciate being able to watch advertising, instead of reading it. By having a YouTube channel with engaging content you can reach an extremely large audience, differentiate your business, stand out from the crowd and provide your audience with huge amounts of information in an engaging and easy to understand way.

The possibilities for increasing brand awareness, driving more traffic to your website, having more engagement with potential customers and generating more leads is immense. YouTube isn’t showing signs of slowing down either, which makes things pretty clear: people of all ages, from all over the world, love watching videos online - YouTube is where your audience is.

So now you know why to advertise on YouTube, how do you go about it?

A good YouTube strategy can help you reach more clients and improve your results overnight, but can be hard to get right and time consuming to implement. The Digital Marketing agency founded by Ariane Frasson and Lisa Ryen - BrandingBizz - is a multilingual social media agency who act as your right hand in terms of marketing.

They provide online selling strategies, assist in managing your site and social networking as well as putting together your YouTube channel, strategy and content ideas. Based in Southern Portugal, the team at BrandingBizz not only assist clients based in the sunny Algarve, but act as marketing consultants for companies across Europe. Thanks to their multilingual team BrandingBizz can communicate with their clients in their mother tongue, which means nothing gets lost in translation.

Once BrandingBizz knows and understands what your objectives are - improve brand awareness and engagement, generate more leads and conversions, drive more traffic to your website or improve your sales - they can get to work to create the right strategy and content ideas for your channel. Through their expertise, knowledge and multilingual team they can help you and your business not only achieve your goals, but surpass them.

If you want to learn more about how BrandingBizz can help your company flourish online then make sure to get in touch with them today.