How consumer buying behavior has changed: the importance of e-commerce
Updated: Aug 22
“Change almost never fails because it's too early. It almost always fails because it's too late.” Seth Godin
The exponential growth of online markets has changed the way most people buy products and services from the comfort of their sofa at home but, above all, safely.
Based on this perspective, e-commerce has proved to be a key factor for increasing turnover and for achieving a wider target audience.
According to a report by We Are Social 2021, last year 79.7% of internet users between the ages of 16 and 64 bought a product online. The annual growth was +23.8%. In addition, more than 50% of internet users buy or search for products online every week.
If on the one hand the Sars-Cov-2 pandemic will certainly have had a strong impact in this regard, on the other, the forecasts on online buying behavior after the health emergency seem clear: people who have started buying on the web, probably, will continue to do so.
Compared to physical stores, in fact, online amortizes costs, facilitates communication with customers and allows the collection of a large mass of useful data for advertising campaigns.
What, then, are the main advantages of e-commerce?
Open 24 hours a day (you can buy it at any time of the day or week, without any limitation);
Possibility to expand the sales area (products can be sold anywhere, which allows the company to enter the international or even global market);
Reduction of distribution costs (there are no intermediaries);
Security in payments (the presence of specific encrypted protocols guarantees secure purchases).
Advantages, therefore, both from the point of view of the consumer and the seller.
In fact, in a society that is always in a hurry where the time to shop is less and less, online stores guarantee simple and fast purchases for consumers, while allowing sellers to reach a wider audience by spending less.
The online world is constantly evolving, for this reason being in step with the times is undoubtedly necessary for the continuation of an activity.
It is therefore important to adapt to the new ways of doing business that look at and put the consumer's behavior, his needs and requirements first.
The benefits of e-commerce are many, but the company must be able to convey trust, professionalism and usefulness not only through the image it gives of itself but also by creating a website that is simple to use and that guarantees an excellent user experience.
In short, if opening an online business does not seem difficult, the real challenge is to last over time.
Do you want to create e-commerce that makes sales dance?
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