An  in-depth market research and a feasibility analysis on the industry of your idea will tell you if there's an opportunity to turn it into a successful business and if there's a  potential clientele. Use this information to find a competitive advantage for your business.

When you've stated the potential of your idea you need to clarify your target customers and marketplace accordingly. During this brainstorming phase you will also need to decide your business' name before nailing down the idea's value.

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Once you have your idea in place, you need to ask yourself: How will you finance your startup costs? Perform a break-even analysis, so 
you can determine how much money you need. It’s a roadmap for how to structure, run, and grow your new business. 

Logo, company website, social media are the mandatory tools to build up your Brand before you start selling your product.

This process, especially in the beginning, is just as important as providing a quality product or service.